The Amethyst Alliance Privacy Policy

Questions regarding this statement should be directed to customer care by email at .

The Amethyst Alliance recognizes that our users have legitimate concerns about privacy. This privacy policy, which is part of our User Agreement, sets forth our practices regarding the collection and use of "personal information" as well as the choices we offer you regarding the use of this information. "Personal information" is information that personally identifies you, including, for example, your name, address, and email address.

You provide certain personal information to us when you: (a) register for The Amethyst Alliance, (b) sign up for special offers from selected third parties, (c) enter sweepstakes and contests sponsored by us or one of our partners, (d) send email messages, submit forms or send other information to us, or (e) purchase goods and services through any of our Online E-commerce Websites. We may collect personal information from you at other points on our site that state that personal information is being collected. We may also receive certain personal information from some of our cobranded third party partners.

Our servers automatically collect information about which sites users visit and which pages are viewed within The Amethyst Alliance Website. We use a feature of your browser called a "cookie" to assign a User ID that automatically identifies your computer when you visit the site.

We use personal information, among other things, for billing purposes, to anticipate and resolve problems with your service, to personalize your service, to investigate activity that may violate our user agreement, and to develop and market products and services that may be of interest to you. Wedo not disclose your personal information to third parties. You should note that personal information that you voluntarily disclose on your personal homepage, in forums or in chat rooms may be used by third parties.

User Choices
We offer registered users choices regarding our use of your personal information. You can change certain personal information you supplied to us by accessing our members area and clicking "Account Info". You can opt-out of receiving email messages from us about updates, products and services that may be of interest to you at any time by accessing our members area and clicking "Account Info". Notwithstanding the foregoing, if you change some personal information in our registration database, it may still be stored on other databases (including those kept for archival purposes).

Account Information
You can review some of the personal account information you supplied to us by accessing our members area.

Security
We use industry-standard efforts to safeguard the confidentiality of your personal information, such as firewalls and secure socket layers where appropriate. However, "perfect security" does not exist on the Internet.

Additional Privacy Protections for Children
We require parental consent before allowing children under the age of 13 to become members of the Website and to post any data in our chat rooms, forums and similar discussion groups. We also encourage children to seek the consent of their parents or guardians before providing any information about themselves to anyone on the Internet. Children should never reveal their addresses, phone numbers or other personal information to any strangers on the Internet.

Further information
We cannot ensure that your private communications and other personal information will not be disclosed to third parties. By way of example, without limiting the foregoing, we may be forced to disclose information to the government under certain circumstances, or third parties may unlawfully intercept or access transmissions or private communications, or we might disclose your information to other sites as part of offering additional functionality to you. Additionally, we can (and you authorize us to) disclose your personal information to private entities, law enforcement or other government officials as we, in our sole discretion, believe necessary or appropriate. Therefore, we do not promise that your personal information or private communications will remain private.

If you have further questions about our privacy policy or its implementation, please contact:

You acknowledge that this privacy policy is part of our user agreement and you agree to be bound by all of its terms and conditions.